ReLeaf: Sustainable Plant & Swapping App
ReLeaf is a community-driven platform I developed to promote plant swapping, sharing, and sustainable growth among urban dwellers. The project was built from the ground up, from initial concept and branding to digital design, app prototyping, and a live pitch to a panel of judges.
My vision was to create a digital space where plant lovers could connect locally, exchange plants, and share gardening knowledge, while also encouraging a more sustainable lifestyle.
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Business Card Branding Concept
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Plant Care Guide (Front & Back) – Print Design
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Plant Care Guide (Inside) – Print Design
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Desktop Homepage Design Mockup
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Digital Advertisement Mockup
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Subscription Checkout Page Concept
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Subscription Packages Info Page Mockup
The Problem
Urban plant lovers often face three barriers: high costs for new plants, limited trusted advice on plant care, and a lack of local community connections. I set out to design a solution that made plant ownership more affordable, social, and sustainable.
My Solution
ReLeaf, a digital hub where plant enthusiasts can:
Swap plants locally through a simple listing system
Share tips and care guides tailored to each species
Grow their knowledge and collections sustainably
My Process
Brand Identity: Crafted a logo, colour palette, typography, and friendly, sustainability-focused tone of voice.
UX/UI Design: Produced high-fidelity website and app mockups in Figma, including homepage, subscription tiers, and surprise plant service pages.
App Prototype: Built a fully clickable prototype in Adalo with profile creation, listing uploads, and subscription checkout.
Marketing Collateral: Designed business cards, digital ads, and an illustrated plant-care leaflet to accompany purchases.
Investor-Style Pitch: Wrote, designed, and delivered a 15-slide pitch deck with strategic storytelling and speaker notes.
Key Deliverables
Full Brand Kit – Logo, colour system, typography, and brand guidelines.
Website Mockups – Homepage, subscription packages, and surprise plant service.
Marketing Materials – Business card, leaflet, and promotional digital ads.
App Prototype – Clickable, user-ready prototype showcasing the plant swap process.
Pitch Deck – Professional investor pitch with design and narrative cohesion.
Outcome
The project was commended for its creativity, strong brand identity, and seamless integration of sustainability into the customer journey. My pitch was highlighted for its professional delivery, design quality, and the practical scalability of the business model.